December 2, 2021

08:12

Victória Sales – Cenarium Magazine

MANAUS – With the arrival of the end of the year, the domestic economy becomes a mandatory topic, especially among families that arrive at the month of December with debts as the biggest concern. In an exclusive conversation with CENARIUM, the vice president of the Federal Council of Economics, Denise Kassama, alerted to the expenses made with the 13th salary, before the holidays and the planning for the year that will begin.

According to Denise, now more than ever, prudence is the watchword for the celebrations. “The pandemic signals that it is going away, but the economic crisis will still be around. Shopping for Christmas is always tempting, so is taking advantage of the Christmas bonus to buy a TV or remodel your house”, he explained.

The economist reports that no matter how hard the crisis has hit, there is always someone who is inclined to consume, and from the macroeconomic point of view it is important too. “Christmas is an important date for commerce. It generates jobs and mobilizes the industry, the problem is the excesses”, he highlighted.

Kassama warns, saying that this is not the appropriate time to create new debts, thinking that things will soon get better. “It is therefore up to each person to analyze their personal budget and thus size up their spending capacity. I, particularly, am in the group of people who will pay off debts and look for more profitable alternatives to buy Christmas presents”, she said.

Consumption

According to Outbrain’s “Consumer Insights for the 2021 Holiday Shopping Season Survey” consumers between the ages of 18 and 35 are more likely to increase their budget this holiday season and consumers over 56 are more likely to keep up the tradition of consuming a little more this holiday season.

Items that encourage buying

Worldwide, 52% of consumers highlight the speed of delivery as one of the main factors during their decision to buy a product. Next is the value of freight, discounted or free, reaching 38%. Brand values, accessibility, and brand availability are also among the requirements for purchasing a product, especially during the year-end period.