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Economy With potential for entrepreneurship in the Amazon, a worldwide event is held in Manaus

The vice-president of CRA-AM, Jorge Campos. (Reproduction/Personal archive)

Marcela Leiros – Cenarium Agency

MANAUS – Manaus, the capital of Amazonas, is one of the cities in the country to receive the Global Entrepreneurship Week (SGE) world event this Thursday, 18. The event will be held at Teatro Direcional do Manauara Shopping, on Mário Ypiranga Avenue, Adrianópolis neighborhood, South-Center zone, from 10am to 10pm, and will have as a speaker the professor of the Federal University of Amazonas (Ufam) and vice-president of the Regional Administration Council of Amazonas (CRA-AM), Jorge Campos, talking about new business models.

The event is held by CRA-AM and Sebrae-AM and is aimed at entrepreneurs, potential entrepreneurs, professionals and students. For Campos, the Amazon is a region full of opportunities for entrepreneurs, but it is necessary to change or improve the population’s mentality.

“Entrepreneurship, especially in a region like ours, in Manaus, with the Amazon Forest, full of opportunities and business environments that can be taken advantage of in a correct, environmentally correct way. In my lecture, I will work on the professional profile that the person must have to set up his business, and in a second moment how the person can reprogram himself, change his mental model to become an entrepreneur”, he explains.

The activities will include certification. Registration is individual and free and can be made until after the beginning of the event, but for the keynote with the theme “Gamefication, a successful strategy in management”, the participant must spontaneously contribute with a kilo of non-perishable food. The donation is part of the Christmas Without Hunger Campaign, organized by the Brazilian Micro and Small Business Support Service in Amazonas (Sebrae-AM).

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Jorge Campos will talk about new business models. (Divulgation)

Entrepreneurship in Brazil

In Brazil alone, the entrepreneurial initiative has grown 75%, in the last 4 years, being a world highlight. Held in 180 countries, SGE offers more than 40,000 activities in favor of entrepreneurship, worldwide, and Brazil alone holds 20,000 of these events; therefore, it is the nation that most stimulates entrepreneurship.  In the last 4 years alone, it has mobilized 3.5 million people, and the Brazilian initiative has already won 7 international awards.

“My generation only had two areas to organize our professional life: either look for a job or take a public contest. But Brazil has already woken up, we have a lot of people entrepreneurs. This is so that we can create a third option, which is the entrepreneur”, Jorge also pointed out to CENARIUM.

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“I am happy, because Brazil has awakened to this, not to mention that it has many specialists and doctors, and doctors, who’s line of research is entrepreneurship. The change in mentality doesn’t happen overnight, but we have awakened to entrepreneurship. What I really like to emphasize is that we have the right time and are in the right place to do business, here in the forest”, he concludes.

Check out the complete schedule: