August 11, 2021

08:08

Iury Lima and Marcela Leiros – From Cenarium

SÃO PAULO (SP)- Another important step in the partnership between AGÊNCIA CENARIUM and TV Cultura Brasil is being signed this week. The network reporters from Amazonas, Marcela Leiros and Rondônia, Iury Lima, as well as the editorial coordinator Juliana Mattos, are at the broadcasting headquarters, in São Paulo, where they are participating in the integration between the journalism teams of both vehicles. The integration started on Monday, 9, and will end on Friday, 13.

Based in São Paulo and with more than 50 years of history and contribution to the knowledge and critical thinking of the Brazilian population, the broadcaster also receives CENARIUM’s executive director, Paula Litaiff. The main objective of the integration is to improve the agency’s multiplatform content generation, besides boosting the national reach of journalistic materials, exclusively authored about the Amazon, with a social, political, and economic context.

For reporter Iury Lima, CENARIUM represents a “great watershed” with responsible and committed professionals to inform not only the Amazon, but the whole Brazil.

“CENARIUM is a multiplatform vehicle, where the audience chooses where and what to follow. It is an unprecedented style in the Amazon, it gives voice to diversity, minorities and audiences that are generally on the margins of social inclusion and respect. It is a plural vehicle, where everyone understands the importance of work as a fundamental precept for doing what we do: communicate. This integration in São Paulo is a reflection of this”, highlighted the reporter.

Professional growth at TV Cultura

Besides getting to know the entire physical structure of the TV Cultura complex, including the recording studios and the journalism sector, the team also participated in mirror meetings, a name given to the meeting in which the topics (reports) to be produced for the afternoon and Cultura newspapers are discussed. The reporters also had the opportunity to accompany the TV journalists in the field.

Journalist Marcela Leiros pointed out that the partnership and integration of the two vehicles of communication represent new opportunities and responsibilities.

“The first is because they are opportunities to learn from great professionals and in a well respected company. The second is because it further intensifies our responsibility, as communication professionals, to inform in an ethical and responsible way. I believe that CENARIUM is already a reference in journalism and this training is a way to enhance our ability to be better, besides, of course, strengthening relationships with great names in communication that have much to teach,” said the reporter.

The importance of learning at the TV Cultura headquarters is celebrated by Iury Lima, who highlights how the partnership positively impacts the life of a communication professional.

“CENARIUM has been a great watershed in my professional life. It is an incredible place, full of responsible professionals who are really committed to the commitment of informing, not only the Amazon, but the whole Brazil. It is a job and a school at the same time. The partnership with TV Cultura and all this integration that is underway will generate positive results both in my life and in the daily lives of those who inform, whether in the magazine, the site, the Agency, or on TV,” he celebrated.

From the Amazon to Brazil and the world

TV Cultura Brasil and CENARIUM signed a partnership in January this year. Since then, the Amazonian company is responsible for the production of journalistic material about the Amazon and TV Cultura makes the national programming available for the magazine’s online platform at www.revistacenarium.com.br.

After more than six months of successful partnership and the launch of AGÊNCIA CENARIUM – content generator of Cenarium Magazine and Cenarium Web TV – the partnership was solidified when the agency joined the platform of one of the largest news systems in Latin America, UOL, to broadcast information about the Amazon, via Porta Cultural Brasil.